Everyone tells you how important it is to find a niche audience, but how do you actually DO it? Josh Mettle, Co-Creator of NEO Home Loans and Mortgage Marketing Expert, joins us to walk through the process of establishing your niche audience and effectively marketing to them.
1. Choose Your Audience for the Right Reasons
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This shouldn't be a top-secret Marketing strategy that you launch to make more money than ever before, it should be because you connect with this audience and feel fulfilled when serving them. For Josh, he found fulfillment in getting Physicians into homes after years of debt and schooling, when many others couldn't make it happen.
2. Establish Your Customer Avatar
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Map out everything about your client; their pain points, where they get information, bad habits that they have, etc. Identifying the details of your perfect client will help when creating a marketing strategy to target them.
3.Master Direct Response Marketing
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Direct Response Marketing is figuring out the pain points of your niche audience and showing them that you can solve the problems that they are experiencing. To be able to show them that you know what you're going through and have the products and services that will solve those pain points is how you generate interest in your business.
Marketing can be so effective if you're approaching it correctly. Use this guide to get you started on a Marketing strategy that works and connects with those you serve best.