--- title: How to Market to Your Niche Audience description: Marketing can be tough to master. This is how to establish your niche audience and marketing effectively to them to generate more business. image: https://blog.artofhomeownership.com/hubfs/pexels-pixabay-262438.jpg --- [![Art of Homeownership](https://blog.artofhomeownership.com/hs-fs/hubfs/AOH_LOGO_HORIZONTAL_PRIME-Oct-25-2022-04-55-09-9634-PM.jpg?width=5233&height=1901&name=AOH_LOGO_HORIZONTAL_PRIME-Oct-25-2022-04-55-09-9634-PM.jpg "Art of Homeownership")](https://blog.artofhomeownership.com/) [![logo-black](https://f.hubspotusercontent20.net/hub/4057429/hubfs/Regal_Core_Theme/Logo/logo-black.png?width=50&height=18&name=logo-black.png "logo-black")](https://blog.artofhomeownership.com/) - [Mortgage Professionals](http://www.artofhomeownership.com/mortgagepros) - [Homeowners](http://www.artofhomeownership.com/homeowners) - AoH App - [App Tour](http://www.artofhomeownership.com/app) - [Download App](http://www.artofhomeownership.com/download) - Login - [Homeowners](https://aoh.artofhomeownership.com/pfm/login?returnUrl=%2F) - [Mortgage Professionals](https://learn.artofhomeownership.com/learn) [building a business](https://blog.artofhomeownership.com/professional/topic/building-a-business) , [Advisor for Life](https://blog.artofhomeownership.com/professional/topic/advisor-for-life) # How to Market to Your Niche Audience [By Josh Mettle](https://blog.artofhomeownership.com/professional/author/josh-mettle) March 23, 2022 - - -   Everyone tells you how important it is to find a niche audience, but how do you actually DO it? Josh Mettle, Co-Creator of NEO Home Loans and Mortgage Marketing Expert, joins us to walk through the process of establishing your niche audience and effectively marketing to them.      ### 1. Choose Your Audience for the Right Reasons *Hear this content in the video at 6:15*   This shouldn't be a top-secret Marketing strategy that you launch to make more money than ever before, it should be because you connect with this audience and feel fulfilled when serving them. For Josh, he found fulfillment in getting Physicians into homes after years of debt and schooling, when many others couldn't make it happen.      ### 2. Establish Your Customer Avatar *Find this in the content at 14:30*   Map out everything about your client; their pain points, where they get information, bad habits that they have, etc. Identifying the details of your perfect client will help when creating a marketing strategy to target them.  ### 3.Master Direct Response Marketing *Find this content in the video at 2:42*   Direct Response Marketing is figuring out the pain points of your niche audience and showing them that you can solve the problems that they are experiencing. To be able to show them that you know what you're going through and have the products and services that will solve those pain points is how you generate interest in your business.      Marketing can be so effective if you're approaching it correctly. Use this guide to get you started on a Marketing strategy that works and connects with those you serve best.  [All posts](https://blog.artofhomeownership.com/professional) ###### About Author [Josh Mettle](https://blog.artofhomeownership.com/professional/author/josh-mettle) Josh Mettle is a marketing and Physician Loan expert, and Co-Creator of NEO Home Loans. He advocates for doing the right thing for consumers and empowers Mortgage Professionals to do the same. ##### You might also like ![The Silver Bullet Client Retention Strategy](https://blog.artofhomeownership.com/hubfs/pexels-fauxels-3184292.jpg) [The Silver Bullet Client Retention Strategy](https://blog.artofhomeownership.com/professional/the-silver-bullet-client-retention-strategy) March 23, 2022 ![1 Step That Will Take Your Mortgage Process to a Whole New Level](https://blog.artofhomeownership.com/hubfs/Untitled%20design-18.png) [1 Step That Will Take Your Mortgage Process to a Whole New Level](https://blog.artofhomeownership.com/professional/title-0) March 23, 2022 ##### SUBMIT YOUR COMMENT #### Subscribe Subscribe to our newsletter & stay updated [![AOH_LOGO_PRIME_COLOR-May-18-2022-03-14-19-58-PM](https://blog.artofhomeownership.com/hs-fs/hubfs/AOH_LOGO_PRIME_COLOR-May-18-2022-03-14-19-58-PM.png?width=69&height=100&name=AOH_LOGO_PRIME_COLOR-May-18-2022-03-14-19-58-PM.png "AOH_LOGO_PRIME_COLOR-May-18-2022-03-14-19-58-PM")](https://blog.artofhomeownership.com/) 23509 Via Farol, Valencia CA 91355 ##### About - [Our Story](http://www.artofhomeownership.com/story) - [Help Center](https://support.artofhomeownership.com/knowledge) - [Contact Us](https://artofhomeownership-7924977.hs-sites.com/discovery-call-cta) ##### Partners - [Partner Portal](https://learn.artofhomeownership.com/learn/signin) ##### Terms & Agreements - [Terms of Service](https://web.artofhomeownership.com/terms-of-service) - [Privacy Policy](http://www.artofhomeownership.com/privacy-policy) Copyright 2021. 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