How to Compete with a $1.2B Marketing Budget

Before and During the Transaction

1. Set expectation with your referral partners.

Hear this content in the video at 2:05

When a client comes into your environment, they should already have an understanding of what you do and why you're different based on your referral partners' introduction. Be sure that they're setting the expectations that you'd like them to be setting. 

2. Facilitate a Dreams and Goals Call

Hear this content in the video at 4:30

 Asking what your clients want is one thing, your job is to find out what they need. By having a Dreams and Goals call to ask them their goals with Real Estate, where they want to be a few years from now and anyone else in their life that they might have to care for down the road, you get the information to find out exactly what they need.

3. Facilitate a Pre-Purchase Consultation

Hear this content in the video at 5:00

From the answers that you received during the Dreams and Goals Call, you can put together a plan for years down the road that shows them what they can be doing now to get them closer to those goals. Whether it's buying a house with an in-law suite, investing in Real Estate or simply saving a certain amount per month, this will be something they can implement to help them reach their goals. 

4. Be an active participant in each transaction

Hear this content in the video at 7:00

In order to create the best experience for your clients, work with all parties involved to create confidence in the client and ultimately, the listing agent. Being a united team helps to show all parties that there's communication, trust and the ability to beat out industry giants and get more offers accepted. 

Competing with a $1.2B Marketing budget starts with differentiating yourself during the transaction. Getting in front of a budget of that size is nearly impossible, but as you commit to a level of value that outperforms other players in the market, your influence will grow among not only the clients you work with, but their network as well. 

Stay tuned for our next blog in the series to find out what you can do after the transaction to combat a market budget of this size!